On-demand warehouses power today's hip consumer brands
Last fall, Maddy Moelis was facing a towering to-do list. The cofounder of Great Jones, a new direct-to-consumer cookware brand aimed at the millennial market, Moelis was racing to launch her new company before the holiday rush (they would start taking orders in November). One of the many nascent consumer brands following the lead of companies such as Warby Parker and Casper, Great Jones was trying to assemble the puzzle, from procurement to delivery, to get their product to customers.
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