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Study: 5 tips to create top-performing videos for Facebook

from By Emma Fitzpatrick

Did you know that Facebook announced last year that its algorithm would no longer, by nature, prioritize video in its News Feed? While some thought that change would dethrone videos as the number one type of content on Facebook, they were wrong. A BuzzSumo analysis found that videos continued to get 59% more engagement than any other content type. This article features five tips from a new Socialinsider study that analyzed over 9 million Facebook videos to find the keys to video success. more

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