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Pinterest, Instagram and the future of furniture retail

from Forbes

Pinterest, Instagram, Houzz, and Google Image Search hold massive power when it comes to brand discovery and the formation of product preferences. Just ask direct-to-consumer furniture companies like Article, Maiden Home, and Interior Define. The influence of lifestyle imagery on purchase behavior is stunning. According to Pinterest (via SocialMediaToday), 83% of all women in the United States ages 25-54 visit Pinterest. more


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