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Creating behavioral change in fleet drivers through personalized driver safety coaching

from Training Industry Magazine

We all know change is hard, especially when it is a behavior that has evolved into an everyday habit. According to the Bureau of Labor Statistics, the average age of most automotive fleet and commercial drivers is 55 years old, meaning they have spent more than 30 years behind the wheel of a motorized vehicle. With that amount of time on the road, it's possible that these veteran drivers have developed poor, self-taught driving habits of which they are unaware. They may deem their habitual driving actions, like braking late for an approaching red light, speeding or rolling through a stop sign, as safe, because they have never endured any penalty or consequence from their actions. more

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