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NYT, WSJ Spend Most on Social Media

from MediaPost

From late April to late May, The New York Times and Wall Street Journal both focused heavily on Facebook and Twitter. The Times spent 50% of its social budget on Facebook and 45% on Twitter, with the remaining 5% going to Instagram, while The Wall Street Journal spent 44% of its budget on Facebook, 54% on Twitter and 2% on Instagram. Those findings are from a study by intelligence platform BrandTotal that focused on social media spend among the country's top newspapers. more

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