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NYT, WSJ Spend Most on Social Media
from MediaPost
From late April to late May,
The New York Times
and
Wall Street Journal
both focused heavily on Facebook and Twitter. The
Times
spent 50% of its social budget on Facebook and 45% on Twitter, with the remaining 5% going to Instagram, while
The Wall Street Journal
spent 44% of its budget on Facebook, 54% on Twitter and 2% on Instagram. Those findings are from a study by intelligence platform BrandTotal that focused on social media spend among the country's top newspapers.
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