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Where to reach customers on social

from By Emma Fitzpatrick

Ever since the iPhone launched in 2007, people have spent more and more time on their phones than ever. That led to people spending much more time with media every day and every year. At the same time, more and more people were jumping on the smartphone train. While it seemed like the upward trajectory would continue forever, it showed signs of slowing last year. Of course, the daily time spent is still significant — clocking in at 75 minutes per day on social. Where do users spend those 75 minutes, and how can your business ensure you’re reaching them? more

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