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Twitch is emerging as a favorite new platform for publishers
from Digiday
Publishers have been playing more with Twitch — and even, believe it or not, making money off it. As the Amazon-owned live video platform grows its sales team, publishers like
The Washington Post
, Cheddar and BuzzFeed have invested in creating specific shows catered to the platform over the last year. Publishers said Twitch is useful not only as a way to grow audience numbers but also to learn from a community that's quite active in the comments.
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