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Spotting damaged wheels boosts profits

from Modern Tire Dealer

At least two dozen vehicles roll into the bays at Sports Car Tire Inc. in Wilmington, Delaware, every day. On busy days, the three bays turn over as many as 40 cars. And while the 26-year-old retail business, owned by Tom Cresswell and Les Tronzo, installs tires and wheels on all makes and models, it's known as the go-to place for owners of luxury vehicles, says Chris Misero, operations manager of Sports Car Tire. Seven out of 10 vehicles are high performance rides. more


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