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Marketing Authenticity in Higher Education

from Inside Higher Ed

The recent college admissions bribery scandals have led to both shock and increased interest in admissions practices among the public. Universities and colleges who proclaim visions of fairness, diversity and merit in their admissions processes were caught on the grift, and folks love a hypocritical scandal of epic proportions. Part of this scandal involved the use of photoshopped images to portray prospective students participating in sports in which they had little or no prior experience, with the goal of deceiving admissions officers so that those students would receive preferential or reserved enrollment slots. This practice of digitally altering images did not begin with the bribery scandal — or with higher education. more

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