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How to communicate member benefits effectively

from Association Adviser

In the 2018 Association Communications Benchmarking Report, the top two communication challenges for associations reported were “information overload/communication clutter” and the “inability to communicate member benefits effectively.” As an association, you have the ongoing job of retaining existing members and attracting new ones — there’s no better way to do this than by showcasing what’s in it for them. It’s time to brag about your benefits. more

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