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5 essential content marketing metrics to measure

from Social Media Today

Content marketing is an effective way to generate traffic, leads, and become a thought-leader in your industry. Are you currently running a content marketing campaign? Better yet, are you measuring it? Producing high-quality and actionable content is great, but what really matters is if it's driving results for your business. That's why you need to make sure you're tracking specific KPIs to optimize your campaign over time. more

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