5 fresh ways to boost interest in an aging brand
from By Lisa Mulcahy
As a marketer, you know that when a brand starts slipping out of favor with the public, you need to act fast to stop the bleeding. The problem with this strategy is that it can make you seem desperate. For example, you may start making choices that seem like obvious ploys for consumer attention. Focused, intelligent shifts in strategy that respect your audience's core emotional needs are more effective ways to recapture their attention and attract new consumers.
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