District communications, from compliance to crisis
from THE Journal (commentary)
Derik Moore, a contributor for THE Journal, writes: "Through decades in district communications, I've seen our ability to reach stakeholders more effectively blossom, from websites to mobile devices to social media. But with all those new channels has come the responsibility for managing them. How can a communications director effectively control the firehose of information without getting bogged down in website maintenance or constantly responding to a plethora of social media accounts? At the Sheldon Independent School District, we manage through a combination of outsourcing what we need to and sharing responsibility internally where we can."
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063