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Research: Readers are concerned personalized news keeps them in content silos

from INMA

Marketers and tech giants may want to believe news audiences prefer a personalized experience, sourcing passive audience data to back the claim. However, a significant percentage (48%) of Canadian adults worry more personalized news may mean they miss out on certain stories or perspectives. Given that more and more news is being consumed digitally, and that the mantra of massive digital media companies is "complete personalization," audiences rightfully have cause for concern. more

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