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Can't buy me likes: Instagram is coming for your engagement metrics

from AdAge

After a trial run in Canada that's been ongoing since May, Instagram announced on July 17 that it would be hiding publicly visible likes from users in six additional countries — Australia, Brazil, Ireland, Italy, Japan and New Zealand — in the name of shifting away from the app's emphasis on popularity. And while its "like ban" is only in an exploratory phase in certain regions, and Instagram is so far declining to comment on its plans for the U.S. market, the internet has been freaking out. more

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