Publishers see significant increase in engagement on new social media
from What's New in Publishing
Photo and video-sharing social networks like Instagram and Snapchat have notched up notable growth, according to recent reports. Instagram is being seen as the fastest growing social platform for magazine media, while Snapchat's global user growth has exceeded expectations. What's more, many magazines have seen substantial increases in follower count on Instagram, compared to almost negligible growth on Facebook and Twitter.
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