PR agencies are beefing up their data services to keep consulting firms like Deloitte and Accenture from eating their lunch
from Business Insider
Similar to ad agencies, PR agencies are threatened by consulting companies, so they're fighting back by stepping up their efforts to measure their work. FleishmanHillard, which is part of the ad holding company giant Omnicom, recently announced a partnership with data marketplace Memo to measure how earned media performs for clients.
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