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3 steps to building a small business marketing budget

from St. Louis Business Journal

We’re not going to sugar-coat it: creating a marketing budget can be intimidating and even frustrating. Even if you have the vision of a Fortune 500 company, after paying employee salaries, utilities, and office supplies, you might think you don’t have enough left over to advertise effectively. We’ve outlined three steps to help you create an effective marketing budget. It’s not about “stretching” dollars – it’s about “investing” dollars more effectively so you can see the best return on your investment. more

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