The rise of digital fitness: Can the new wave of high-intensity home workouts replace the gym?
from The Guardian
FIIT and the other players in the burgeoning “digital fitness” industry are all out for a piece of the UK’s £4.9 billion fitness industry, which the market-research group Mintel predicts will grow to £5.3 billion by 2023. Their aim? To bring the gym to you, in some cases with hi-tech wearables or equipment, or through guided workouts on your phone.
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