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Is the GIS market vertically challenged?

from Forbes

From Aug. 28: Geospatial is a horizontal market hidden inside a vertical. GIS, geomatics, neo-geography, technical geography, geospatial, data science, geoint. GIS and its namesakes have always struggled with an identity crisis. Some readers may be critical of me for separating geospatial workflows from those which I have described as geographic information systems — GIS. more

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