People Avoid Consuming News That Bums Them Out. Here Are Five Elements That Help Them See a Solution
from Nieman Lab
More often than not, the news sucks. It's depressing and disappointing (but hey, so is real life sometimes), and it's clear that the negative Nellie Blys of the world help push away potential news consumers who can now easily scroll away from a scary headline or recoil from TV news airing in public. Almost a third of people surveyed worldwide for the Reuters Digital News Report said they "often or sometimes" avoid the news. Why?
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