From Name:
From Email:
To Name:
To Email:

Optional Message:

Location-Based Ad Fraud: Probably Worse Than You Think

from MediaPost

Juniper Research has estimated that total online, mobile and in-app ad fraud losses will reach $42 billion globally this year. But almost by definition, video and other location-based advertising should be targeted to a degree that minimizes fraud and waste, right? Well, that's the theory. And there's no denying that many brands are seeing enhanced performance by employing location advertising. more

Powered by MultiBriefs
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063