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Location-Based Ad Fraud: Probably Worse Than You Think

from MediaPost

Juniper Research has estimated that total online, mobile and in-app ad fraud losses will reach $42 billion globally this year. But almost by definition, video and other location-based advertising should be targeted to a degree that minimizes fraud and waste, right? Well, that's the theory. And there's no denying that many brands are seeing enhanced performance by employing location advertising. more


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