How smaller K-12 districts manage communications
from District Administration Magazine
In an age when people expect instant information, keeping students, staff, parents and community members apprised of school news and issues can be a major challenge — particularly for small- to medium-sized districts that lack a full communications staff. "These days, effective communication goes beyond print and digital to true engagement efforts," says Mellissa Braham, associate director for the National School Public Relations Association. A district communications professional — often the superintendent or other administrator in small districts — typically manages a district website, publications (e.g., handbooks, curriculum guides and newsletters) and social media platforms.
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