Dallas Cowboys use augmented reality in popular new fan activation 'pose with the pros'
Sports fans’ experiences have traditionally revolved around the action on the court or field. That focus is shifting, however, to new ways that attendees’ experiences can be enhanced at the arena or stadium. With the rise in television quality and broadcast technology, teams and leagues are working to differentiate their fans in-person experiences from the ever-improving at-home experience, with extensive new off the field options.
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