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5 lesser-known strategies for product placement in social media marketing

from By Lisa Mulcahy

Product placement can be an incredibly effective way to familiarize consumers with your brand — but when it comes to incorporating it into a social media sales push, you need to tread carefully. Your target audience on social media is opinionated and not afraid to share their impressions. You want to work with them and respect their viewpoints rather than try to tell them what they should think of what you have to sell. Need some fresh ideas on how to accomplish this? Research has your back. more

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