Defining what makes a business unique: The secret sauce of successful marketing
Most employees, including at management level, know what their company does and how it performs its functions. However, even business owners can sometimes struggle to represent the unique value that the firm brings to the table. In a competitive market, being unique matters immensely. By defining the things that the business does above all others in the field, it allows customers and partners alike to realize the potential it offers to their relationship. That definition could shape the way everyone views the company as a whole.
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