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Sandy Hook Promise looks to stem school shootings with chilling TV ad

from U.S. News & World Report

A gun safety advocacy group formed after the 2012 mass shooting at Sandy Hook Elementary School released a provocative commercial highlighting the threat of gun violence in schools. The ad, from the group Sandy Hook Promise, begins like other back-to-school commercials, with children touting their new school supplies over light and cheery music. "This year, my mom got me the perfect bag for back to school," a boy says at his locker. Another student says her binders help her stay organized and another talks about how his new headphones help him study. The ad darkens as a young boy runs through the halls, exclaiming that his "sneakers were just what I needed for the new year" while screams and gunshots are heard in the background. more

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