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Tyson and Coca-Cola integrate branded products into eMeals recipes

from Grocery Dive

To cater to consumer demand for convenience, eMeals develops its own recipes in-house that subscribers can access and then makes those recipes instantly shoppable, integrating branded products into weekly shopping lists. With this deal, Tyson, Coca-Cola and Francis Ford Coppola Winery are hoping users will add more of their products into shopping carts. more

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