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Recession marketing basics

from Grand Rapids Business Journal

Most business owners have probably heard that there is a recession on the horizon. When you’re someone who owns and runs a small business, you’re always waiting for the other shoe to drop. The recession is that shoe. Another part of being a business owner is planning, planning and more planning. Recessions suck, but that doesn’t mean your business is guaranteed to suffer. Prepare yourself, have a plan and get proactive — you and your business will get through this. more

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