Podcast: Crafting a Strategic Marketing Plan
from Powertips Unscripted
It’s that time of year — it’s time to put together your company’s marketing plan for next year. If you don’t know where to start or what your plan should include, Mark’s here to help. In this episode, Mark is on a one-man mission to get your strategic marketing plan into shape. First thing to know — your marketing budget isn’t your marketing plan. It’s the most common error we see, and that’s just a list of ways to spend money, not a plan.
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