Focusing On Price
from Markup and Profit
Too many businesses fail because they don't charge enough for their work. When they discover how much they should be charging in order to pay their bills, pay themselves, and make a reasonable profit, their first reaction usually is, "No one will pay that much We've heard, "I understand and follow the suggested markup, but the #1 reason I lose jobs when I have an in-person consultation is 'your price is too high' or 'competitor was 15% lower.' What am I doing wrong?"
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063