How SWOT analysis harms leaders
from The Lead Change Group
In the context of our increasingly disrupted, globalizing and multicultural world, leaders greatly appreciate the security and comfort of clear-cut strategic plans for the future. Tragically, popular strategic business analyses are deeply flawed and give a false sense of comfort and security to business leaders. Take the most popular of them, the SWOT analysis, where you try to figure out the strengths, weaknesses, opportunities and threats facing your business.
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