Why media leaders must focus on creativity, connections, relevancy, efficiency
Cleveland is known for the Rock & Roll Hall of Fame, its excellent hospitals and its terrible football team (sorry!). It's also home base for the annual Content Marketing World conference, which started in 2011 and now attracts 4,000 attendees. The sheer magnitude of the facility — Huntington Convention Center spans 225,000 square feet — and the amount of content means you need a game plan.
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