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5 ways news organizations can break into TikTok


TikTok has more than 500 million active monthly users, 66 percent of which are under 30. Journalists and newsrooms, however, do not tend to use the app. One of the first publishers to jump into this space is The Washington Post. While it is not a place for breaking news, it can be used to build brand awareness and highlight viral content, according to Dave Jorgenson, The Washington Post, video producer. more

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