Subscription services will make up 75% of DTC brands by 2023
from MultiChannel Merchant
By 2023, 75% of organizations selling DTC will offer subscription services, with global subscription commerce accounting for 18% of the market, according to a report by the Subscription Trade Association (SUBTA). The subscription commerce economy has a 17.33% compound annual growth rate (CAGR) in a 5-year period. As a comparison, Amazon’s CAGR in a 5-year period is 20.8%, while Apple’s is 9.2% and Microsoft’s is 7.7%.
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