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3 elements of effective vertical packaging

from Baking Business

In the nineteenth century, a letter that had been branded by the sender, closed with a wax seal and sent to a specific person meant it was an important and legitimate document. A deal and its terms had been satisfactorily completed. Since then, “signed, sealed and delivered” has been used more loosely, but the phrase always compels a transaction. Perhaps this popular expression should be a model for baking and snack companies’ vertical packaging process. more


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