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Don't fall for these 5 marketing myths

from CMS Wire

As a marketer, there is always a new channel to pursue, advertising trend to follow or content best practice to implement. And you need to stay up to date with it all — or risk missing out on valuable opportunities to promote your message. But how do you know what advice is worth listening to amidst all the chatter? If you struggle to answer this question, you are not alone. According to recent research from Accenture, 90% of CEOs and CMOs foresee the role of marketers changing significantly over the next few years. more

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