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How even small businesses can harness the power of influencers

from Financial Post

Aimee Sloggett was thrilled when social influencer moms Cat and Nat approached her at a charity gala in 2015 about promoting her mobile beauty services company, Wink and Wave, which she had started a year earlier as a part-time effort while working a day job in television production. The focus of her business, which targeted busy moms and female executives, was an ideal match for one of Canada’s largest mommy blogger teams. more

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