The agency outsourcing opportunity: Why media buying outfits need to expand their talent options
Outsourcing labor has become a leading and long-term driver of productivity and growth for large corporations over the past two decades. In fact, some companies are seeing productivity improvements of up to 23% per employee thanks to strategic outsourcing. Between 3% and 14% of the U.S. workforce is estimated to work in outsourced roles. Moreover, at large firms, 20% to 50% of the total workforce often is outsourced, according to a report from the Wall Street Journal.
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