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Surprising results from convention room-block study

from Meetings Net

From April 11: A study released Monday, April 8 by Kalibri Labs and Prism Advisory Group shows some alarming patterns of hotel booking behavior by attendees of citywide events—patterns that could force event planners to rethink how they try to persuade attendees to book within the negotiated room block. The Room Block of the Future study—which uses hotel data analysis from Kalibri plus 750 frequent-attendee interviews conducted by Prism—found that the average citywide event sees just 50.5 percent of attendees booking within the room block. more

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