How online ratings make good schools look bad
In America, most children go to school based on where their family lives. So affluent parents often take the quality of schools into consideration when they make housing decisions. It can be hard to determine the quality of a school, though. Parents can use test scores as an indicator, or they can do their own research within their own social networks. But eventually they find data through Google or the real estate website Zillow. And there, they'll almost certainly run into a website called GreatSchools.org.
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