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Reputation management: What is it and why should you care?

from AQUA Magazine

There's no denying it — customer service is everything in this industry. And nowadays, just like paying your bills, keeping in touch with friends and checking your bank balance, people are heading online to check what your customer service is like. We've all heard the horror stories of a disgruntled customer leaving a bad review on Google, Houzz or Facebook and other people jumping on the bandwagon, and before they even realized what was going on, the business owner sees thousands of dollars going down the drain as people boycott their company. more

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