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Influencer marketing agencies prepare for the end of the Instagram like

from Digiday

Instagram's impending removal of likes from public view — now in the testing stages — is forcing advertisers to reassess how they judge the popularity and reach of influencers. If likes become less available, advertisers might need to rely more on building relationships with influencers to gain access to accurate data. Without a direct relationship with an influencer, advertisers have no way to know if the numbers shared by that person are real. more


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