Daily news podcasts proving to be an attractive proposition for advertisers
Daily news podcasts are experiencing the most rapid growth of advertising spend in the podcast market as they dominate podcast charts, reveals a new report by the Reuters Institute for the Study of Journalism. The study, News Podcasts and the Opportunities for Publishers, interviewed around 30 publishers, platforms and producers in five countries (U.S., U.K., Australia, France and Sweden) and looked at trends in the respective and overall podcast markets.
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