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Chobani Gimmies yogurt gets animated: packaging meets character promotion

from Forbes

From March 13: Tony the Tiger. The Rice Krispies characters. Each character is linked forever with their food brand. After bringing Greek yogurt to America a decade ago, Chobani launched their first kid-friendly yogurt Chobani® Gimmies™ tied to a character line with branded merchandise. In March 2019, Chobani brings the animated Gimmies characters to TV and promotional products. more


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