Old Navy, Macy's, Kohl's Cozy Up to Holiday Causes
from Marketing Daily
Old Navy, Macy's and Kohl's, eager to link people's seasonal generosity with holiday spending, are finding new ways to pep up their cause-marketing promotions. For the third year in a row, Old Navy is giving $1 million to Boys & Girls Clubs, based on the sales of its $1 Cozy Socks.
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