5 tips to create blog posts that get shared on social
from Emma Fitzpatrick
From Feb 27:
If you're already spending the time creating good content on your blog, you want to do everything you can to get more eyes on it. One of the best ways to do that is by creating blog posts that answer the questions you hear most from your customers and leads. Of course, you’ll want to sprinkle a bit of long-tail keyword research in there for good measure! It can be as simple as typing in the phrase you think you want to write about into an incognito browser and seeing what other search terms arise. From there, a few tweaks to how you format your content, write your title or determine your word count could be just what you need to increase the social shares for your blog posts.
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