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Amazon's PillPack gets closer to health plans in Blues deal

from Forbes

News that Amazon’s PillPack is working with Blue Cross Blue Shield of Massachusetts to integrate pharmacy services into the health insurer’s app and website could be a boon of new customers for the online pharmacy. The Massachusetts Blues plan is the first insurer to offer such “direct integration” with PillPack by Amazon, Blues executives involved said, adding that they did so because the online pharmacy’s services were so popular with health plan enrollees. This will allow Massachusetts Blue Cross members who use their “MyBlue” member app and website to store their lists of medications, insurance, costs and other information in the same place, which should save time when they order prescriptions, executives involved say. more

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