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IT's role in demand generation

from CIO Dive

Demand generation is so necessary to a company's growth, and even its survival, that I'm genuinely shocked at how little CIOs are talking about the role IT plays in it, or even that IT has a role to play. I understand that tech people will always gravitate toward the most interesting problem, regardless of how profitable it might be, but demand generation is an interesting, challenging problem that also happens to have outcomes that can be quantified in the form of profits. more

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