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How to Position Your Company to Stand Out

from Remodelers Advantage

From Aug. 24: One of the most important aspects of marketing is positioning your company in your space — but many remodelers often overlook this critical component. However, it’s the best way to separate your company from the competition, especially if you’re in a crowded market or competing against entrenched firms.

Wes Powell, co-owner and vice-president of Builder Funnel, says positioning isn’t something you do with your products or services, but instead it happens in the mind of your prospect. Comparing it to the automobile industry, Mercedes-Benz might hold the position of quality, Volkswagen might hold the position of economy, and Toyota might hold the position of reliability, but each one has its unique position in your mind and none of them overlap. more

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7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063